What Happens To Antique Booze?

On December 12, 2012, the brand folks at Tanqueray decided to celebrate the unusual date (and Frank Sinatra’s birthday) in an unusual manner — by cracking open a 40-something bottle of Tanqueray. The event took place at the unassuming Mulberry Street Bar in New York’s Little Italy, and gave a lucky few the chance to sip martinis and gimlets made with the sort of stash that generally gets tossed when your grandfather moves into the nursing home.”The 1960s were a great time for drinking, before the privations of the ’70’s and ’80s,” Tanqueray global brand ambassador Angus Winchester told the small, thirsty crowd. While Sinatra loved his Gordon’s Gin and various blended Scotch whiskies, he was also known …
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