Remember the Jack Mason x Dr. Pepper® Collab? It’s Back in a Big Way.

ICYMI, in 2023, Jack Mason and Dr. Pepper® teamed up on a limited-release Strat-o-timer GMT. The collab, born of the brands’ shared Texas roots, struck a chord with fans and sold out quickly.

Jack Mason and Dr. Pepper® are bringing the special Strat-o-timer GMT back with some key updates both to the 2024 edition of the watch and to the partnership itself.

Let’s start with the watch: The dial color is now a frosty, silvery white with a dusty texture (a play on Diet Dr Pepper®) while the date window has moved to the 6 o’clock position. The Strat-o-timer dial text has been replaced with “One of a Kind”, an official slogan of Dr Pepper®. The bezel is again sapphire in the signature colors of the soda brand but the markings have been updated from beige to white for 2024.

The Dr. Pepper® GMT 2024 Edition also marks the beginning of an annual partnership that will see the two brands collaborating for years to come.