Quench your thirst with this exclusive first look.
Of all the advertisements for celebrity-backed drink endeavors, none quite have the aesthetic appeal of the latest promotional image for Kate Upton’s Vosa Spirits canned cocktails.
Recall that in fall of 2023, the supermodel launched Vosa Spirits with two vodka-based beverages: the lightly-carbonated, 7-percent ABV The High Line and the non-carbonated, 5-percent ABV Vodka Water, both of which were available in fruity flavors like Cherry, Lemon and Peach.
Business must be good, as Vosa just announced The High Line Tropics variety pack, which bolsters the brand’s more potent libation lineup with the addition of summery flavors like Lime, Mango, Passionfruit and Watermelon.
More to our point, a bikini-clad Upton poses poolside with the Passionfruit beverage as she delivers the same type of transfixing gaze that made her shine in her Maxim Hot 100 cover shoot photos.
“I’m super excited about our new High Line Tropics Collection, and for everyone to taste our new flavors,” said Upton, who co-owns Vosa Spirits alongside business partners Spencer Bailey and Michela Drago.
“The products come right in time for spring and summer and are flavorful yet perfectly light. This collection is great to enjoy with friends and family on the beach or packed into a cooler for gameday. Vosa High Line products continue to offer a variety of ready-to-drink, lightly carbonated cocktails that are made with high-quality spirits and no preservatives. Having even more flavors to choose from makes these products just that much better.”
Vosa Spirits is one of a dizzying array of celebrity-endorsed entries into the beverage space, including Conor McGregor’s Proper Twelve Irish Whiskey, The Rock’s Teremana Tequila, The Strokes guitarist Albert Hammond Jr.’s Jetway wine seltzer, Kendall Jenner’s 818 tequila, and psychedelic canned wine brand Waves from Eric Wareheim of Tim and Eric fame.
To distinguish itself, Vosa Spirits has an upscale billing, with “sleek and timeless” can designs that “evoke the classic simplicity of the Mediterranean” and bring “luxury and elegance” to the canned cocktail space.
If nothing else, Vosa Spirits’ drinks definitely seem to be a step-up from the plethora of malt beverage-based hard seltzers and light beer that so many will pick-up on their way to various springtime outdoor activities in the coming months.
Priced at $21.99 for the new High Line Tropics variety eight-pack, Vosa Spirits beverages are available online or via select retailers in Florida and Illinois through Southern Glazer’s Wine & Spirits and Michigan through Vintage Wine Company—plans for expansion into other markets are in the pipeline.
