Casio’s G-Shock watches are legendary when it comes to toughness, and you’d be hard-pressed to find another line of timepieces that can take as much punishment in a wide range of conditions. It used to be the case that G-Shock watches weren’t especially high on style, prioritizing function over form, which is a significant reason why they’re so beloved by military personnel, emergency responders, sportsmen, and anyone who has to perform rigorous duties in the field.
Things have changed for Casio’s G-Shock brand in the past few years, especially with the onset of the GA-2100 line, also known as “Casioaks” for their resemblance to the iconic and pricey Audemars Piguet Royal Oak. This homage G-shock style dominated sales for the brand when it debuted back in 2020, and it undoubtedly helped the astronomical $400k+ auction price of the solid gold AI-designed G-Shock G-D001. The singular timepiece was created to celebrate the brand’s 40th anniversary, with an auction estimate of between $70k-$140k. No one saw that coming, but it certainly put the brand in the ultra-luxury watch category for the first time.
Of late, G-Shock has been delivering style hits that keep on coming, and we got our hands on a few that span the range of styles and prices for the brand. The good news is that, no matter how affordable or pricey a G-Shock is, they’re still honey badger-tough and built to take a serious beating. But now they’re also praised for style points, as exemplified by this impressive set.
