Think of the most iconic camping brands that dominate the campsite. Patagonia. The North Face. Coleman. Porsche?
Don’t look now, but the maker of the world’s most iconic sports car has recently begun making waves on the campsite. The buzz began back in 2022 when the brand launched a rooftop tent.
The luxe two-person tent encased in a hard case was definitely unexpected, but since it only worked in conjunction with a handful of Porsche’s larger models, it remained more of a niche curiosity than a sign of a larger strategy.
But now, the brand is making a much bigger inroads into camping with its new canopy tent. And this time, you don’t need to own a Porsche to use it.
Porsche Performance in the Great Outdoors
Porsche’s new tent is called the Pavilion, and it’s massive enough to live up to its epic name. The tent — which is more outdoor camping shelter than traditional tent — boasts a floorspace of 2.3 x 2.3m. That’s 5.29 square meters, or about 17 square feet when using the good ol’ president’s math.
Porsche hasn’t disclosed the height of the tent once set up, but judging from the images, it appears to at least be as tall as it is wide, making it somewhere in the neighborhood of 7.5 feet tall. It’s easily tall enough for an adult male, or even an NBA center, to stand comfortably inside.
