Megan Fox, Machine Gun Kelly, Gracie Hunt, T-Pain, Rob Gronkowski, and Miles Teller were among the celebs who celebrated the NFL’s biggest weekend with Maxim.
Maxim’s 2024 Big Game Experience, presented by Vivid Seats and produced by unKommon Events, proved to be the hottest ticket in Las Vegas ahead of Super Bowl LVIII.
The night before the Kansas City Chiefs became back-to-back NFL champs with a thrilling overtime victory over the San Francisco 49ers at Allegiant Stadium, the Maxim Casino Royale Experience took over nearby Resorts World Las Vegas with a star-studded bash featuring a headlining set from hip-hop superstar 21 Savage, who performed smash hits “Spin Bout U,” “Creepin’” and “Rich Flex.”
Rap legend and former Super Bowl halftime headliner 50 Cent commanded the crowd with with energetic renditions of “Hate It Or Love It,” “In da Club” and other iconic jams, while epic DJ sets from Elderbrook, DJ Shift and Plastik Funk kept guests grooving. NFL legend Le’Veon Bell even took the stage to hype up attendees with a surprise performance before DJ unKommon closed out the evening.
The event drew top athletes, actors, musicians, reality stars and models to Resorts World Las Vegas’ E11EVEN Lounge, a Sin City sequel to the legendary Miami club.
Among the biggest names were Megan Fox and Machine Gun Kelly; Chris Brown; Ne-Yo; Gracie Hunt; T-Pain; Gabrielle Union; R&B star Mario; rapper Remy Ma; Miles Teller; Too Short; The Bachelor and the Traitors star Peter Weber; Wu Tang Clan; Dominican singer Natti Natasha; Fat Joe; Rob Gronkowski and Camille Kostek; Terrell Owens; Pro Football Hall of Fame Class of 2024 member Andre Johnson; Chad “Ochocinco” Johnson; 2024 Walter Payton NFL Man of the Year and Pittsburgh Steelers defensive end Cam Heyward; and 2024 NFL Rookie of the Year and Houston Texans quarterback CJ Stroud. The red carpet was hosted by former Maxim cover model and Wild n Out star Justina Valentine.
Also in attendance were Super Bowl XLVI champion Victor Cruz; Transformers: Rise of the Beasts star Anthony Ramos; rapper Memphis Bleek; Super Bowl XLIX champ Darrelle Revis; Green Bay Packers quarterback Jordan Love; former NFL All-Pro receiver Dez Bryant; former quarterback and NFL analyst Mark Sanchez; Miami Dolphins linebacker Jaelan Phillips; Vegas Golden Knights legend Deryk Engelland; members of the back-to-back WNBA championship-winning Las Vegas Aces; the cast of Magic Mike Live; social media personality Kat Stickler; UFC legend Chuck Liddell; podcast host Jason Tartick; Love Island star Kyra Green; Bachelor in Paradise stars Hannah Godwin and Dylan Barbour; NBA veteran Rudy Gay; NFL insider Josina Anderson; radio host Big Boy; Dwight Freeney; Los Angeles Chargers linebacker Eric Kendricks; New York Jets tackle Solomon Thomas; and NFL Network reporter MJ Acosta.
Guests were greeted by immersive activations by event sponsors, electric beats, crafted cocktails and food offerings and more. Vivid Seats curated an interactive luxury lounge featuring exclusive ticket giveaways, while the Jack Links Snacks pop-up offered some light competition via an oversized version of the classic video game Duck Hunt.
Guests tried their luck in the casino lounge as winners took home branded apparel by Bylt Basics. Throughout the night, guests sipped on Ghost Energy Drink, BODYARMOR Sports Drink and cocktails made with Fever-Tree and Tequila 512. Raising Canes also returned to this year’s event to serve up its world-famous chicken fingers.
Maxim and unKommon Events have always been dedicated to supporting local communities by partnering with local non-profits. This year, we teamed up with retired NFL superstar and Casino Royale Experience attendee Brandon Marshall’s Williams-Marshall Cares Leadership Program.
A portion of ticket sales from the Maxim Casino Royale Experience benefitted the foundation, which is on a mission to inspire a lifelong commitment to service, integrity and community leadership in young athletes and future leaders.
